The Next Chapter: A brief glimpse into my story as an "artrepreneur"

Updated: Jun 30, 2020

Welcome to my first blog post of 2020! Although I have been making art for many years, this is the first year I identify as an "artrepreneur". An artreprenuer is an artist who not only creates pieces but also is a businessperson who takes on roles in sales, marketing, bookkeeping and more. As I am taking this new journey, I am learning many new skills both in business and art-making, which allow me to adapt and gain further insight into what I can achieve. For example, I am designing my first ever online store!

My online store

There have many milestones for my art business this year (e.g. launching my artist e-newsletter, registering my business, creating an online store). I never imagined I would be capable of all these initiatives, especially designing an online store. I had zero knowledge or skills about how to create an efficient and elegant online shopping experience. However, after much research, hours of trial and error and plenty of patience, I managed to pull together a store that I am proud to share. Although it's not perfect and there's always room for improvement, I am happy with the results I have achieved so far.

Through my experience, I discovered that I have overall enjoyed creating an online space, it allows me to be creative and selective of what I want to present and it can be a creative outlet. That being said, there were undoubtedly times when I wanted to pull my hair out!

When making an online store, there are so many small, tedious adjustments that can make a huge difference to the store's function and appearance, with almost too many options! But now that the grunt work is done, I am excited to share my artwork with you, to continue to move this new journey, even when times get tough and the road is uncertain.

This photograph resonates with me because it captures both the darkness that comes with struggle and the inspiration of possibilities.

In the past few years I have dreamed of working for myself someday, but to be honest, I didn't think it was possible. I often had doubts, not seeing myself as an entrepreneur or businesswoman. I was afraid to take the leap, afraid of "failure" and being rejected. However, when COVID-19 hit in March, my whole schedule got flipped around. My university classes all switched to being online. I was no longer working at my artistic jobs at Gail Adams School of Art and Remai Modern. I was no longer surrounded by other artists and students. While in self-isolation, I was forced to take a serious look at my goals and dreams, and how I wanted to spend my time, and hence this new chapter began.

Woman, acrylic, monochromatic, Kas Rea, Kas Rea Visual Arts, Saskatoon, YXE, fine art, art for sale
Breathe, Despite it all

A couple of weeks into self-isolation, my mentality shifted, as I realized that I owe it to myself to take this new step, and learn the skills needed to help make this dream a reality. Through this new business, I am able to work flexible hours while remaining in school and returning to my other jobs. As part of my contemplation, I realized that I want to focus on offering original artworks, prints and cards and 1-1 online art classes for ages 7-adult. This meant making some difficult decisions and letting go of other artistic endeavours such as body painting and photo sessions.

This journey will certainly be challenging, but it is valuable to me and feels aligned with my heart. I'd like to thank you for your support, whether you're an old friend or a new one, I'm so glad you're here.

Much love,

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